Advil
Advil's digital presence thrives on empowering people to live pain-free. As part of the What Pain? campaign, I developed creative videos featuring influencers showcasing how Advil helps them stay unstoppable, doing what they love without pain. From interactive social media posts to engaging stills and videos, my work highlighted the ways Advil helps people power through and embrace every moment.
What Pain?
ROLE:
Copywriter
AGENCY:
Tribal Worldwide
Advil’s commitment to helping people push past pain inspired a visually striking series of videos designed to cut through the clutter and captivate audiences.
Combining stop-motion animation with compelling storytelling, the campaign featured a mural artist, a domino artist creating an Advil pill-shaped masterpiece, and an ice sculptor carving a stunning fish—all showcasing their craft and creativity pain-free.
I contributed by writing scripts, developing the narrative, directing talent on set, and ensuring each video brought Advil’s message to life in a fresh, unforgettable way.
This muralist paints away the pain with the help of Advil.
Nothing stands in the way between this domino artist and her creativity.
Advil puts pain on ice, so this ice carver can finish his masterpiece.
Social Media
I worked with an art director to design this mini campaign for Advil PM.
Associate Creative Director, Copy