IAMS
As one of the lead writers for IAMS, I got to combine creativity and a love for fur babies to craft a variety of digital and social experiences for pet lovers everywhere.
Dog Breed Matchmaking Tool
ROLE:
Lead Copywriter
AGENCY:
Tribal Worldwide
Updating the IAMS Dog Breed Selector Tool was a fun and rewarding project that helped connect dog lovers with their perfect match.
I wrote detailed descriptions for over 500 dog breeds, designed data-driven questions to guide users toward breeds that fit their lifestyle, and teamed up with the art director to create a playful and inviting design with thoughtful iconography and photography.
Fun Fact:
I researched and wrote the descriptions for over 500 dog breeds for this project.
#AskIAMS Social Activation
ROLE:
Lead Copywriter
AGENCY:
Tribal Worldwide
To keep pets happy and healthy, we teamed up with IAMS to create a fun, adorable video series answering the most Googled questions from dog owners
.
The videos shared helpful tips and invited pet parents to join the conversation using a hashtag, where IAMS experts chimed in with answers.
Associate Creative Director, Copy