Blue Shield of California

health in motion

It’s a myth that all Californians fit the stereotype of living a healthy lifestyle. As part of Blue Shield of California’s mission to keep Californian’s healthy, we inspired them to live their best and healthiest lives with these fun and eye -catching stop motion videos.

I concepted, wrote, and helped art direct these videos from initial ideation to final execution. These are a sample from a collection of twelve videos. Each video drove to BSC’s content hub to find more information and were targeted to members in California.

CD: Becky Kitlan CW: Shaunah Margaret AD: David Freyermuth