Verizon
As the lead writer for Verizon's digital communications, I shaped how the brand connects with its customers through emails, texts, and app notifications.
I ensured all messaging reflected Verizon’s voice and values, from everyday updates to high-profile campaigns, delivering impactful, customer-focused communication at scale.
Verizon Visa Card Launch
ROLE:
Senior Copywriter
AGENCY:
Rauxa
Launching the Verizon Visa Card was an exciting opportunity to bring a game-changing rewards program to life.
I led the copy development, ensuring alignment with the campaign across all touchpoints—from clear, benefit-driven website copy to eye-catching direct mail and emails tailored to each stage of the user journey.
By collaborating with cross-agency teams, I refined messaging to resonate with diverse audiences, delivering impactful and engaging content on every platform.
Verizon Digital Communications
ROLE:
Senior Copywriter
AGENCY:
Rauxa
Launching the Verizon Visa Card was an exciting opportunity to bring a game-changing rewards program to life.
I led the copy development, ensuring alignment with the campaign across all touchpoints—from clear, benefit-driven website copy to eye-catching direct mail and emails tailored to each stage of the user journey.
By collaborating with cross-agency teams, I refined messaging to resonate with diverse audiences, delivering impactful and engaging content on every platform.
Associate Creative Director, Copy